Fredonia's Sustainable University

Sustainable Coffee April 19, 2010

Filed under: Food & Entertainment — profsmcgee @ 1:42 am
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Mark Sonner

I chose this topic because coffee is one of my favorite beverages.  Along with many of my peers, I often rely on coffee for late night studying and staying focused in early morning classes.  When I began to research coffee production, my main concern was about the economic welfare of the small-scale farmers.  However, I quickly realized that there are just as many environmental problems too.  Because of this, I broadened my topic to include environmental sustainability.

Being a business administration major here at Fredonia, economics interests me a lot.  It was interesting to learn about a market with such volatility.  I chose to put my project into a PowerPoint because I felt it would be a clear and professional way to engage the audience in ways a written speech could not.  I kept the sentences small and relatively simple.  Along with every slide is a section of notes.  These notes contain the bulk of my research, and are more detailed than the individual slides.

My main concern about coffee production is that it is less recognized of an issue.  Many people, including myself, buy coffee each morning and don’t think about it’s environmental and economic impact.  My main goal was to enlighten the community to hopefully be more conscientious when purchasing coffee in the future.  Whether people take time to read the notes section or not, I feel they can still get a great sense for the issues, both economic and environmental that we face with coffee consumption.  The audience reading this can get a clear understanding on how to contribute in order to make coffee a sustainable product for the future.

Project: Sustainable Coffee PowerPoint


Geographic Journal.   Vol. 174   No. 3 September 2008 pp. 223-234. Context and Contingency: The coffee crisis for conventional small-scale farmers in Brazil.

Globalization.  Vol 5. Issue 2, p. 231-245.  A Niche for Sustainability? Fair Labor and Environmentally Sound Practices in the Specialty Coffee Industry.

Environmental Encyclopedia. 3rd ed. Detroit: Gale, 2003. Shade-grown coffee and cacao. Angela Woodward. Ed. Marci Bortman, Peter Brimblecombe and Mary Ann Cunningham.

Globalization. June 2008, Vol. 5, No. 2, pp. 247–258.  Linking Consumers to Sustainability: Incorporating Science into Eco-friendly Certification.

CoffeeResearch.org (Marketing)



CoffeeResearch.org (Fair Trade Coffee)